London, 23rd June 2022: On Friday, the 17^th of June 2022, Mediareach Advertising started everyone’s weekend on a highly memorable note, with Londoners enjoying the start of summer. At the The Dilly Hotel, Madhu’s Mayfair, the award-winning restaurant in Central London, an event was organised to acknowledge the hard work of Media/Content partners despite the toughness of the past 2 years. It represented a heartfelt thank you and praise to the multicultural collaborations held for over 37 years of success today.

The media had a challenging role to play and critical messages to convey. They showed great resilience and real commitment at every partnership opportunity with Mediareach Advertising. Celebrating that, the event acknowledged and awarded the people behind the best-of content reminding everyone about the exceptional campaigns that made it to the people despite all. This was followed by a remembrance that honoured those who lost their lives during the pandemic.

“At Mediareach Advertising, multicultural media partnerships are a unique proposition of ours. A big part of the work we do, from bespoke content to omnichannel marketing, goes back to the dedication of our media partners. For that, we have come together to celebrate the diversity, cultural insights, tonality, inclusivity, and relevance in content and media planning,” said Saad Al Saraf, CEO

Media houses from across the UK were gathered to discuss the challenges of the diverse media industry and plan for better collaboration opportunities in the future. Editors, journalists, producers, and different stalwarts of the media family found it a great setting to strengthen their connections and build new ones while enjoying pleasant music, excellent cuisine choices, and photos to remember.

“We wanted to gather our influencers, writers, media professionals, and creatives who regularly help produce relevant content to highly diverse audiences in the UK and globally. They deserve acknowledgment as the behind-the-scenes heroes of great omnichannel campaigns we have produced and broadcasted with efficient results,” added Javed Husain, Media Director.

Cherishing those partnerships didn’t end here. Leading figures from the ethnic media industry received awards and accolades for their contribution to developing multicultural media partnerships in the UK.

“These partnerships have been a key catalyst in driving change for the government, the NHS, and brands during and after lockdown. They rolled up their sleeves during a harsh storm, yet we ended up with 1000s of content clips on TV, Print, Radio and Digital for Covid-19 awareness and for the vaccine roll-out to ethnic and diverse groups,” concluded Ankita Dobhal, Lead– Media Partnerships Team.

This was Mediareach Advertising’s first-of-its-kind event but not the last. The company’s integrated, multicultural advertising hive keeps moving forward and working harder towards the most consolidated partnerships that can achieve desired advancements across the ethnic media landscape. For more about the latest campaigns and case studies, please visit the website www.mediareach.co.uk and contact our team for any queries.